Wednesday, July 17, 2013

Call Centre Support.

We manage your technology 24×7 so you do not have to worry about it. We provide system updates and upgrades, a knowledge base with information. A single point of contact for each of your issues and use flexible Organization methodology to immediately resolve issues and communicate with you.


Why SoftON Services?
SoftON Services include the skilled manpower and expertise to organize and manage huge inbound and outbound call centre services. Our entire team of technical experts comprise of qualified, well-versed and proficient call centre agents who can handle massive volumes of day to day calls professionally.
All our technical staff has to go through an in-house training aimed at bringing customer satisfaction. It starts from greeting customers over the phone calls and later continuing with the answering services including calls pertaining to lead generation, collections, sales, customer care programs, follow up calls, verifications market research and surveys.
SoftON Services can be your one-stop business process outsourcing outlet, if you seek to satisfy all your customer services, help desk functions, campaigns for email marketing, data entry, broadcasting, back office, website promotion, customer support, fax broadcasting, outbound telemarketing calls and more. Whatever may be your need for call centre outsourcing, make SoftON Services your choice to experience the best Business Process.
SoftON Services is ranked as one of the fastest growing business process in the Australia. It specializes in offering basic customer care services. With our robust infrastructure we embark to manage all our projects as efficiently as possible.

Domain & Hosting.

SoftON one of the best company in Australia, offering trustworthy and affordable web hosting clarification. Established since 2011, our wide array of services includes cPanel Hosting, Windows Hosting, Reseller Hosting, Semi Dedicated Servers, Business Web Hosting, VPS Hosting, Dedicated Servers and Offsite backup solutions. Combined with 24×7 technical support and a 99.95% up time assurance, you are in safe hands.

We specialize in web hosting solutions for corporate companies, small business enterprises, webmasters and individuals. SoftON offers feature-packed hosting solutions with paramount service and unrivaled 24×7 support to ensure total peace of mind and guaranteed customer satisfaction.

Social Media Marketing (SMM).

The first rule of brand`s success is knowing its target audience. If your target audience spends more and more time in social networks, then it`s time for you to represent your brand through the Facebook fan page, Twitter account, YouTube channel, etc.

It`s really important to choose the right place (social network) for brand, create promotion strategy and generate regularly interesting and qualitative content.
What is Social Media Marketing (SMM)?

The term Social media marketing is simply a way of enhancing online web presence. From social networking, social bookmarking, videos, blogging or web logs social media has become an incredible technique to generate high targeted web traffic and improved online web exposure.
Major Benefits of Social Media Marketing for Business:

    Use Social Networks: Creation of Business Community
    Social Media Marketing Campaign: Helps in Building Brands
    Make Viral in Social Media: Generate Traffic

Who we are?

As an imminent social media marketing Services, SoftON aims at providing substantial ROI to the clients. Our team of skilled internet marketers delivers targeted solutions via newest techniques. Our primary step is to recognize the target customers, evaluate their needs and then fix the objectives on what you, as a business, can proffer to meet those requirements.
What we offer?

    Blog Marketing.
    Video Marketing.
    B2B Social Media.
    B2C Social Media.
    Regular reporting.
    Social Media Monitoring.
    Online Press Release Marketing.
    Social Bookmarking Submission Services.
    Building strong Profiles on major social networking sites.

The Comprehensive Social Media Marketing Campaign:

SMM is fast becoming an essential aspect in developing an efficient search engine optimization plan and thus our team of professionals offers SMM as part of our SEO packages.

We create solutions to meet all distinct needs our clients’ business and thus get successful results from social media optimization. With a committed panel of qualified SMO experts, we build bespoke SMM strategies to suit our client’s as well as their target visitors.

SoftON has adopted the modern & fast growing Web 2.0 props and recognizes social media marketing for what it is – a powerful online force. Our team of social media optimization experts deals in social media marketing (SMM), social media networks, blogs for business and promoting your product/service or brand. We build up relevant content around your website so that it features prominently and positively on the social media and strikes a chord with your potential buyers and business partners.
Promotion on Facebook:

The main goal of promotion on Facebook is to reach audience aged 20 to 40, which is active and keen on modern technologies. Facebook offers numerous ways to attract visitors to your community. For example, fan page design, targeted advertising, sponsored stories and others.
Promotion on Twitter:

Twitter is microblogging service which allows to post short messages (only up to 140 symbols). Nowadays it`s hard to imagine any progressive brand without microblogging — it is the easiest way to impart news, information about sales and offers, share interesting thoughts and articles. Remind of yourself every day and your attention will be repaid.
Online reputation management:

The opinions about company and brand shared on Internet do influence the choice of the potential client. Often companies do not have enough time to follow up the questions, negative reviews and other important mentions of the brand. We offer the monitoring of such mentions and timely qualitative work with them.
And even more:

Besides, depending on the goals of promotion, targeting audience and you requests, we are ready to offer you promotion on YouTube, Linkedin, Foursquare, Pinterest and other social networks and services. Promotion offer as well as the budget assessment is formed strictly on an individual basis. We do love bold clients.

Secured Socket Layer (SSL).

The Secure Socket Layer, SSL for short, is a protocol by which many services that communicate over the Internet can do so in a secure fashion. Before we discuss how SSL works and what kinds of security it provides, let us first see what happens without SSL.
Life on the Internet without SSL !

Let us compare communications between computers on the Internet and communications between people over the telephone. Without SSL, your computer-to-computer communications suffer from the same security problems from which your telephone communications suffer:

    Who are you talking to? In a phone conversation, how can you be sure that the person who picks up the phone at the other end is really the person you are trying to call (especially if you have never spoken to them before)? What if your phone call was intercepted or re-routed, or what if someone else is answering your call recipient’s phone? There really is no way to be sure you have reached the right person, especially if they are actively trying to fool you.

    Eavesdropping? As you are aware of from watching TV or reading, it is very easy to tap phone lines: the police and spies do this all the time to covertly gather information. It is not easy to detect if your lines are tapped. The same applies with communications over the Internet — how can you be sure that your communications are not being “tapped” and recorded? This is especially problematic in public wifi hotspots.

This results in two very real security issues for communications over the Internet: 1. knowing for sure that you are connecting to the right servers (i.e. those at your bank and not those at a hacker’s or phisher’s web site), and 2. knowing that your data is safe from prying eyes during transit to those computers. This is where SSL comes in.
Enter the Secure Socket Layer (SSL)

To solve these problems to a large degree, most Internet services support use of SSL as a mechanism for securing communications. To illustrate how SSL works, let us use another analogy.

Client wants to communicate with a company to send important information back and forth. Client wants to be 100% sure that s/he is communicating with this particular company and that no one can eavesdrop on or intercept the communications. How can she/he do this?

    Client sends a courier to the company’s address.

    The company has envelopes that, when closed, can only be opened by the company. The company and the courier go together to a trusted third party — a notary — which makes the company provide documentation to prove its identity. The notary certifies the company’s secure envelopes and the courier takes these back to the client.

    The client gets the envelopes and, if it trusts the notary’s reputation, can be sure that they are actually from the company indicated.

    The client also has secure envelopes that, once sealed, only the client can open. It puts some of these in one of the company’s secure envelopes and sends them back to the company.

    The company gets the sealed secure envelope. It opens the envelope (as only it can). It now has the client’s secure envelopes.

    The company has another kind of envelope that can be opened and sealed only by using a special combination. The company puts this special envelope with the combination lock, together with the combination, into one of the client’s secure envelopes. The company seals the envelope.

    The company has another type of secure envelope that anyone can open, but which only the company can seal. If you open one of these sealed envelopes, you know for sure that it was sent by the company. The company puts the whole package inside this and sends it to the client.

    When the client gets the secure envelope, it opens it and thus knows that it came from the company. It then opens the next secure envelope inside that can only be opened by the client. Inside it gets out the combination-envelope and the combination itself.

    The client the puts his data in the combination envelope, seals it and sends it to the company.

    The company receives it, opens it, and puts the response in the same secure envelope and sends it back.

    The procedure is repeated as often as necessary for required communications.

SSL in Action

So, let’s see how SSL actually works for securing your communications over the Internet. Before the communications occur, the following takes place:

    A company wishes to secure communications to their server company.com.

    They create a public and private key for company.com (this is also known as as “SSL Certificate“).

    They go to a trusted third party company such as Thawte or Verisign: Thawte makes the company prove its identity and right to use the company.com domain. This usually involves a lot of paperwork and paying a hefty fee.

    Once the verification is complete, Thawte gives the company a new public key that has some additional information in it. This information is the certification from Thawte that this public key is for the company and company.com and that this is verified by Thawte. This certification information is encrypted using Thawte’s private key… we will see why below.

Then, when Client wishes to communicate with the company at company.com

    Client makes a connection to company.com with its computer. This connection is made to a special “port” (address) on company.com that is set up for SSL communications only.

    When Client connects to company.com on its SSL-secured port, the company sends back its public key (and some other information, like what Ciphers it supports).

    Client gets the public key and decides if it is OK…
        If the public key has expired, this could be a problem
        If the public key claims to be for some domain that is not company.com that could be a problem.
        Client has the public key for Thawte (and many other third party companies) stored in its computer — because these come with the computer. Thus, client can decrypt the validation information, prove the validation is from Thawte and verify that the public key is certified by Thawte. If Client trusts Thawte, then Client can trust that he/she is really communicating with Company. If Client doesn’t trust Thawte, or whatever Third Party company is actually being used, then the identity of who is running the computers to which Client is connecting is suspect.

    If the client doesn’t trust the server, then the communication is terminated.

    If the client has its own SSL certificate installed, it may send that to the server at this point to see if the server trusts the client. Client-side SSL certificates are not commonly used, but provide a good way for the client to authenticate itself with the server without using a username or password. In the case where this is used, the server would have to know about the client’s certificate and verify it in a similar way to how the client verified the server. If this fails, the connection is terminated. If a client-side certificate is not needed, this step is skipped.

    Once the client is happy with the server (and the server with the client, if needed), then the client choose an SSL Cipher to use from the list of encryption methods provided by the server, and generates a “symmetric key” (password) for use with that Cipher. The client encrypts this password using the server’s public key and sends it back to the server. The server (and only the server) can decrypt this message and get this password, which is now shared by both the client and server.
    The client will then start communicating with the company by encrypting all data using this password and the chosen Cipher. Normal “symmetric” (password-based) encryption takes place from this point forward because it is much faster than using the public and private keys for everything. These keys were needed to enable the company (and possibly the client) to prove its identity and right to domain.com and to enable the client and server to generate and securely communicate a common password.

What Services Can be Protected With SSL?

Almost any Internet service can be protected with SSL. Common ones include WebMail and other secure web sites such as banking sites and corporate sites, POP, IMAP, and SMTP. LuxSci provides SSL services to protect your username, password, and communications over all of these and other services.

Search Engine Marketing (SEM).

Search Engine Marketing is an online process of the generating traffic to your website. It is way of advertising and promoting your website to visitors. SEM is considered to be the most effective and efficient model of online marketing, where the techniques involved are a paid form of internet marketing.

SEM is the important tool is not only advertising your website but also it helps to generate more business and sales leads for you. More over SEM has different techniques like Pay per click, Cost per click, Pay per visit, Affiliate marketing and E-mail marketing. Each and every technique of SEM is in specific and caters to the requirement of the client.

If you looking for an ad campaign which will enhance your rank listings of your website. We have the necessary expertise and experience in promoting websites to appear on the top listing of the webpage.
SEM is the paid form of the online marketing, where in the results are faster and cost effective.

Since its inception, We have gained a handful of the successful clients who always trust on us for their improved business performance and global clarity. Our team of SEM has in-depth knowledge of keyword research and collection, creative ad copy writing, bid-auction management and optimization, geo-targeting and other advanced features from paid search services which will yield better results for clients business and precisely website.

Securing top rankings for specific keywords, the online rulers Google, Yahoo! and MSN are the most advent and paid search services. We make sure your website list on the top rankings of these major search engines with our better optimization and management.
SoftON’s SEM Advantage:

    We give you wide exposure across all stream lines with our Google ad words, Yahoo Search Marketing, MSN ad centre support.
    We give reliable results for your business with our industries best practices
    We continuously update our knowledge base in various online marketing techniques and ongoing developments in industry trends through webinars which can give you an effective and timely marketing solution.
    We always follow unique methodology for each marketing campaign to yield faster ROI at lowest cost.
    Our experience in Bid management can flexibly spot problems in a running ad campaign and can immediately be rectified if any error occurs while optimizing the campaign.
    We do not charge management fees like other ad agencies which ultimately lowers your risk in investment.
    We manage your campaign through our real time professionals who understand Google, Yahoo, Bing, MSN and all search engines online advertising techniques to suit your business needs.
    We try to get best results for your business within your estimated budget.
    We have a long track record of successful PPC management which can provide you reference on request.
    Besides this we also provide general SEM and SEO consultancy for all your online marketing needs.

Our SEM Services include:

    Pay Per Click Marketing
    Cost Per Action
    Cost Per Visitor
    Budget Fee Model
    Comparison Shopping
    E-Mail Marketing
    Affiliate Marketing
    Listings on Amazon& E-Bay

Pay per Click Marketing is paid form of SEM, where in you are supposed to pay for each time your ad appears on the SERP’s. In SEM process, PPC is the fastest and easiest way of optimizing a website. Through the process of PPC, one can generate business and also sales leads through their website.s PPC is the most resourceful ad campaign as it is supported by major search engines and its tools to create a campaign for the client. The major search engines supportive tolls are Google Adwords, Yahoo messenger, and MSN Ad centre.

PPC is the most highly efficient advertising tool in Search Engine Marketing. The more you agree to pay per click (or bid) for a specific keyword and the more effective will be your ad, and lastly the higher will be your site rank in the paid search results.

We have proven its excellence in providing the clients with best of all SEM services to generate business and sales. Our teams of PPC professionals are well trained and certified in SEM technologies. Being a Certified Google Ad words Qualified Company, we can measure success and maximize your ROI. Our professionals select accurate, targeted and very effective key words and key phrases by analyzing the mindset of the users.
PPC Analysis:

A thorough PPC analysis is done to understand the search volume for the client’s business related keywords. We even can project the numbers to the clients through PPC analysis. We do the PPC analysis with the following steps:

    We try to understand client’s business & goals by visiting their business and website.
    We collect keywords by different types of sources like Meta Tags in view source of both clients as well as competitor websites, Manual collection of keywords, keywords collected based on questionnaire information and also we have different keyword available with us to generate keywords for the clients business.

The tools are

    Google Search Based Keyword Tool http://www.google.com/sktool/#
    Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal

We try to find out keywords searches as per each keyword generated in search in a month, using Google Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) and decide the search volume.

Then we categorize keywords into three main categories like Branded keywords, High Volume Keywords and Low Volume Keywords and generate 30 – 40 keywords in each category.

We set bidding for keywords by finding out each keyword’s average CPC using Google Traffic Estimator Tool – (https://adwords.google.com/select/TrafficEstimatorSandbox) by providing the list of keywords and selecting the language and country.

Based on the CTR & Conversion rate, clicks, costs and conversion are calculated.
Pay per Click Advantage:

    Highly experienced professional team consisting of PPC professionals who can research, plan and execute the best solutions for you.
    Best customized solutions tailored to your business needs.
    Our 100% client retention rate, exhibits our excellence in all services we offer.
    Our cutting-edge and strategic marketing services will promote your business online let it be a small company or a large firm.